Response Article Example | Topics and Well Written Essays - 500 words - 4

Response - Article Example In fact, besides cleaning, washing, cooking, child care and teaching, meticulous economists consider that a woman works as a private economist-accountant; in addition she gives first aid, care and psychological support for sick family members at the level of nurses. But always it is taken for granted. The reason for such existing underestimation of women’s labor author sees in difficulty of its treating from the standpoint of price. The concept of the value, firstly distinguished in relation to the market by Adam Smith, comes to be far from â€Å"moral† value expression. Thus, â€Å"value† comes to be only the price one can get for goods and services distribution. So women turn to be a kind of nature resources which worthless when preserved to future generations and only their use establish their validity. Both environment and women’s household labor are constituted to be free gift of nature and their preservation may be considered only as a cost. Women are seen to be â€Å"economically inactive†, though their housework is implicitly taxed by not being valued. Thus, the problem comes when women’s everyday work is not recognized in the distribution of benefits. Though money payments are not necessary for the work to be done, when work becomes a concept in institutionalized economics payment should inevitably enter the picture, as â€Å"money should change hands†. Thus it proves that women are being totally ignored as creators of wealth, though for ages they’ve been at least cultural wealth accumulators. But while women cannot exchange their family production on the market, they make no use of own labor power. The other problem women just came conscious about is that they are being seen just as instruments of economic system, though any time women need convincing about the necessity of household work. The solution of this problem may be seen (at least from V. Lenin’s point of view) in involvement of women into social production. However, from my point

The Business Models Used By Dell Information Technology Essay

The Business Models Used By Dell Information Technology Essay Business Models are the one of the most discussed most overvalued and least understands aspects of the World Wide Web. A business model is a concept arising out of e-commerce and the Internet age. A good planned and successful business model will maintain their business in the longer term it will give the business a competitive advantage in its business enabling it to earn more profits than its competitors. (Turban, King, Mckay, Marshall, Lee and Viehland, 2008) Now, Dell Computer Corporation is the worlds leading direct computer systems company, and it grows larger everyday. Dell sells directly to consumers by using Internet. They build products to consumer (customer) to order. Dell eliminates retail mark-ups and costs. They reduce risks associated with large inventories of finished goods. Relationship with consumers is also very important. Direct business model of delivering a better customer experience through direct, general customers relationships, cooperative research and development with technology partners, custom made computer systems built to customer specifications and service and support programs customized to customer needs. (Turban, King, Mckay, Marshall, Lee and Viehland, 2008) Dells believes that the direct model provides it with some clear competitive advantages. First is the model that eliminates the need to the support a well-known network of wholesale and retail dealers, which allows them to avoid dealer mark-ups; and its avoids the higher inventory costs to connected with the wholesale or the retail outlet and the competition for retail shelf space. The direct model also allows them to maintain their study and update the customer database that can be used to manipulate future product gifts, service and support programs. (Awah, Elias, 2004) The Internet lets customers to configure the product by using online, order online, check the status of their order online, and get support, learn and study upgrade service online. Dell enables them to list their product at a sale and order it online. And that is the kind of customers experience that builds a long-lasting relationship between customers and Dell. Affiliate marketing Marketing partner refers consumers to the selling companys web site for a commission. Dell provides affiliate partners the opportunity to link from their Web sites to dell.com. Dell pays about 2 to 4 percent on any qualifies sale made from clicking on Dells link at the partners sites. Many people can click the link that the website provides to understand more about Dell. (Case study and Dell, 2011) Products and Services customization Many of the online stores have expanded their online offerings to include customer reviews and product news in addition to their product catalogs. This means people will visit dell.com to view the online catalogs that offer additional information rather than those that dont offer this product knowledge. It also increases the time the shoppers spend on a website and it increases the chance that they will refer items to their friends. (Victoria Duff, 2010) Supply Chain Management Dell supply chain management Dells strategy is to provide customised, low cost, and quality computers that are delivered on time. Dell takes orders directly from its customers by using online system (services). Therefore, Dell reduces the cost of intermediaries that would otherwise add up to the total cost of computers for the customer. Dell also saves time on processing orders that other companies normally deserve in their sales and distribution system. By directly dealing with the customer Dell gets a clearer indication of market trends. This helps Dell to plan for future besides better managing its supply chain. (Turban, King, Mckay, Marshall, Lee and Viehland, 2010) 2. Explain the different types of EC transactions used by Dell. EC transactions used by Dell are B2B, B2C, B2E, B2G, and e-learning. a. B2B Business-to-Business is a model in which all of the participants are businesses or other organization. Business-to-business as when one company buys its supplies from another company online. E-business has transformed how the business world operates from the supply side to the selling side and all the banking and commercial transactions in between. This affects everything from small family-run enterprises to international stock exchanges. (Turban, King, Mckay, Marshall, Lee and Viehland, 2008, Awah, Elias M., 2004) Dell delivers business-to-business transactions that allow your organization to lower their procurement costs. With the B2B transaction, you can shop online from within your Enterprise Resource Planning (ERP) procurement application and return the contents of your shopping session back to your ERP system by e-mail. No longer had you required to enter duplicate information in the order to purchase the products. The electronic application can now be routed through your standard ERP workflow where it can be approved by e-mail. Once this electronic application is approved, it can become an electronic purchase order and be transmitted straight away to Dell. These orders flow directly go into Dells manufacturing system where your orders are built immediately, this will saving you hours or days in processing time. This brings you the latest technology at the quickest speed. If a customer is not currently able of integrate their procurement systems and processes with their suppliers, Dell ca n provide the necessary hardware, software, and consultation to help build and set up a solution that not only connects the customer to Dell, but one that can to connect to even other suppliers or customers. (Dell, 2010) b. B2C Business-to-Consumer is a model which businesses sell to individual shoppers. Business-to-consumers (B2C), as when you purchase from a shops website (Turban, King, McKay, Marshall, Lee and Viehland, 2008, Awah, Elias, 2004). Consumers shop at dell.com by using electronic catalogs. Dell also sell their computer or laptop to consumer (customer), they can search the latest product at the Internet. (Case study) Customers can purchase the product by using online. It is very convinces and easy for customers to purchase a computer by using online services like Dell. Dell provides many different type of computer example: desktop type computer, laptops, printer and so on. Example: Customer can use online services to purchase Dell products. And it is secure for customer to using the payment system that Dell provides. Customer also can make their order easy. We can just sit at home, using the online services to purchase a product or more than 1 product from Dell. After the payment transaction make from the payment system, Dell receives your order they will arrange the time table and send it to you. It is very easy for us to purchase products from Dell. Customers can save their time to shopping, to compare the products, save cost to travel the place and so on. These are the benefits for the customers. (Dell, 2011) c. B2E Business-to-employees is a model which an organization delivers services, information, or products to its individual employees (Turban, King, Mckay, Marshall, Lee and Viehland, 2008). Dell provides EPP Employees Purchase Program for all the employees that has 1 account number. They can get Best Price to purchase product from Dell. And if have any request the employees can call or chat with Dell expert. (Dell, 2010) Example: employees from Dell. They can enjoy more than 25% discount for any products from Dell. d. B2G Business-to-Government is a model which a government buys or provides goods, services, or information to businesses or individual citizens. Businesses sell goods or services to governments and government agencies (Turban, King, Mckay, Marshall, Lee and Viehland, 2008, Awah, Elias M., 2004) Dell provides their computers to government. Government will purchase some product with Dell. Example: The U.S. government is at a critical juncture. Citizens are demanding more accountability and transparency, and government agencies are responding by breaking down barriers that have caused inefficiencies. More than at any point in history, IT is expected to be a driving force of change that moves the government forward. IT leaders are under greater scrutiny to spend budgets effectively and are increasingly being measured on project performance. Yet many are dealing with fragmented IT environments that are complex, outdated, and costly to maintain, leading to further challenges with security, interoperability, and manageability. (Dell, 2010) e. E-Learning E-learning is used a lot organizations for training and retraining employees. It is also practical at virtual universities. E-learning is the online delivery of information for purposes of education, training, or knowledge management. Dell provides e-learning for the customers, who dont know how to use their products, installing the hardware or software, and so on. Dell not only provides e-learning for customers is also including employees who need to learn and training (Turban, King, Mckay, Marshall, Lee and Viehland, 2008) Dell provides some training courseware to employees or even students also can join; they can learn more and detail. (Dell, 2010) Why choose the Dell leaning system? Because employees and students can saves money to help maximize training budget. And E-Learning reduces travel expenses and time away from the office. And it also easy-to-use, the interface through the Learning Management System enables administrators and students to navigate efficiently through e-Learning programs. Dell has 24 hours and 7 days online services; online access to live experts and resources for help with course study, daily work activities, and topics relating to information technology, desktop applications, and business skills. They are many benefits to help you improved. Dell provided. (Dell, 2010) Analyse the competitive advantages Dell has over its brick-and-mortar competitors. Brick-and-mortar retailers are retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores. Traditional retailing frequently involves a single distribution channel, the physical store. In some cases, traditional sellers also may operate a mail-order business. (Turban, King, Mckay, Marshall, Lee and Viehland, 2008) Dell has operated kiosks in shopping malls in the United States, but the physical stores add a new dimension to their move to click-and-mortar. Various models of computers are ion display in the stores, provide the different model of the computers catologs and Dell staffs are available to recommend or suggestion and support and assist customers in personalizing their purchases. However, the stores hold no inventory, so interested customers must still place their orders online from within these stores (Turban, King, Mckay, Marshall, Lee and Viehland, 2010) Online services and Delivery Dell provides online services and delivery services. Online services are customer can purchase products at the online payment system. After purchasing online, the staffs will delivery the product to you. (Dell, 2011) Dell brings products to market faster than its competitor. Dell was able to make computers much faster than it produced earlier. Computers have life cycles of only a few months. Thus, dell enjoys early-to-market advantage. (Turban, King, Mckay, Marshall, Lee and Viehland, 2010, Dell, 2011) Quick response Dell will keep the feedback from the customer and will reply them if their customer has any problem with the products. Dell has their own database to save all the customers detail. (Dell, 2011) Reduce bullwhip effect Dell provides special web pages for suppliers. Dell let them to view the orders they has made. This allows suppliers to plan based on customer demand. (Dell, 2011) Advertising and Promotion Advertising is very important. Dell provides many different advertising so that everyone is starting to concern its products. In addition to let everyone knows that the products, Dell also hopes to attract more customers and so do a lot of different promotional campaigns to boost turnover. (Dell, 2011) After brick-and-mortar, Dell has made a miracle. Dell do their own business by using internet, customers can purchase products by using online payment system. (Turban, King, Mckay, Marshall, Lee and Viehland, 2010) Doing online services is more easy and convenient for all peoples. And the most important things in now Dell provides online training, online learning for those who dont know how to use Dell products, or something happen they can just search the information on dell.com to learn more. Is not just good for the employees who know more about Dell products and also good for the student to look for it. (Dell, 2011) E-Commerce is not that easy to control, but the things is we need to learn from the beginning just like the Dell whos done the business with a very good result, they earn profits, and many customers like their products and identify their products. Relate this case to supply chain management improvements. The term of supply chain is comes from the concept of how the partnering organizations are linked together. (Turban, King, Mckay, Marshall, Lee and Viehland, 2008) Dell has become famous for its use of the Web to sell computers to individuals and businesses and even government are now started to use; it has also used technology-enabled supply chain management to give customers exactly what they want. Dell reduced the amount of inventory it keeps on hand form three weeks sales to six days sales. Eventually, Dell wants to see inventory levels measured in minutes. By increasing the amount of information it has about its customers, Dell has been able to significantly reduce the amount of inventory it must hold. Dell has also shared this information with members of its supply chain (Schneider, 2007). Now, Dell use internet online and web technologies in managing supply chains has yielded much increased process like example speed, reduced costs, and increased flexibility. All of these attributes combine and to allow a coordinated supply chain to produce products and services that better meet the needs of the ultimate consumer. Just-in-time services When you purchase a product online at dell.com, the system from dell will receives your order. The staffs will delivery your product just in time, with the services that they provide. (Dell, 2011) Online Services E-learning and e-training are provided online at the website dell.com. And there also provides online chat, to chat with the technical assistance. Dell provides 7 days 24 hours for the online services. Customers can online purchase any products. (Dell, 2011) Close to customer Dell gives discount to customer if the customer purchases more products. Relationships with customer and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory. (Dell, 2011) RFID Radio Frequency Identification RFID is suitable to the effectiveness of the information that it provides leading to much better real time data. Dell has plans for the retirement and decommission of the old technologies as a forecasting technique as well. By using the RFID, customers are able to follow the progress of their computers and decide the delivery dates automatically. Due to the fact that Dell now manufacturers almost all of the products that they sell, there can be little to no problems with excessive storage in warehouses. The benefits of RFID and real world awareness aid in keeping Dells supply chain extremely successful. (Goitsolutions.net, 2005) Reference and bibliography Awah, Elias M., (2004) Electronic commerce from vision to fulfilment (second edition) Pearson education Inc United Business2000.ie Available at: http://www.business2000.ie/pdf/pdf_7/dell_7th_ed.pdf [Accessed 28 December 2010] Csulb.edu Available at: http://www.csulb.edu/web/journals/jecr/issues/20014/paper4.pdf [Accessed 3 January 2011] Dell 2010, Business Model [Online] Available at:http://content.dell.com/us/en/corp/d/corp-comm/cr-ca-business-model.aspx [Accessed 27 December 2010] Dell 2010, Dell Business to Business (B2B) E-Commerce Solutions Available at:http://www.dell.com/content/topics/reftopic.aspx/pub/commerce?c=uscs=19l=ens=dhs~section=001 [Accessed 27 December 2010] Dell, 2010, Dell Federal Government Services, Consulting and Discount (Online) Available at:http://www.dell.com/us/en/fedgov/df.aspx?refid=dfs=fedcs=RC1009777~ck=mn [Accessed 27 December 2010] Dell, 2010, Dell Member Purchase Employee Discount Program (EPP) [Online] Available at:http://www.dell.com/content/topics/segtopic.aspx/epp_why_buy_dell?c=uscs=2236l=ens=eep~ck=mn [Accessed 27 December 2010] Ebscohost.com Available at: http://www.ebscohost.com/uploads/imported/thisTopic-dbTopic-1074.pdf [Accessed 3 January 2011] Fredman, Catherine. A Moment of Transition: A Chat with Tom Merideth, [Online] Available at: http://www.ee-online.com/oct/oct_qna.htm [Accessed 28 December 2010] Goitsolutions.net Available at: http://www.goitsolutions.net/rfidpaper.pdf [Accessed 4 January 2011] Idiana.edu Available at: http://www.indiana.edu/~tisj/readers/full-text/16-1%20kraemer.pdf [Accessed 28 December 2010] Schneider, Gary, (2007) Electronic Commerce (Seventh Annual edn), Canada, Thomson Course Technology Turban, King, Mckay, Marshall, Lee and Viehland, (2008) Electronic Commerce 2008, Canada, United States, Pearson Education Turban, King, Mckay, Marshall, Lee and Viehland, (2010) Electronic Commerce 2010, Canada, United States, Pearson Education Victoria Duff, eHow Contributor, (2010) [Online] Available at: http://www.ehow.com/about_4793990_ecommerce-business-models.html [Accessed 18 Jan 2011]

OUR SENSES: A DANGEROUS GIFT :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The issue of our mistrust and or trust in our humanly senses remains a building block for philosophies of many notorious philosophers. In the discussions â€Å"The Allegory of the Cave† written by Plato and â€Å"Meditation: The Path to Enlightenment† by Siddhartha Gautama, The Buddha, both analyze the issue of our senses. Both philosophies are reasonably logical and realistic in their approach to the humanly senses and whether or not they should be trusted or mistrusted, however, they seem to contradict each other somewhat.   Ã‚  Ã‚  Ã‚  Ã‚  In both discussions, our senses are essential to reach our so called goals in life: In Plato’s discussion, our goal is to find Truth; and in Buddha’s discussion, to reach enlightenment. Plato’s philosophy holds senses to be of an untrusting or false guide to reality. He argues that if everyone relied on their senses to interpret reality and find the Truth, everyone has different perceptions of their senses and the reality would be different depending upon the individual. Basically Plato suggests that our senses can be a distraction from the Truth, and therefore, should not be trusted. Buddha’s reasoning of the senses is slightly different from those of Plato. Buddha chooses to not focus on the falsity of our humanly senses, but the element of imagination and how that can alter our perceptions. If we see something as it really is, without integrating our imagination, we are given a freedom to come to a true understanding of the world. Th erefore, Buddha suggests that the senses can be trusted, however the imagination is untamed and when mixed with our senses, creates a distorted perception. The main discrepancy between the two philosophers is that Plato believes that senses themselves should be mistrusted, and Buddha believes that only our senses combined with our imaginations are to be mistrusted.

Brand Obsolesce

Brand is a valuable intangible asset of an entity. It takes a large span of time to build up a brand. Reliability and permanence of a brand depends directly upon goodwill and performance of an entity. There may be slight variations in its value in monetary terms but marketing tools such as advertisements and word-of-mouth publicity can help in regaining its status. There is no particular reason for a brand to be obsolete once it’s built up in its entirety. A brand can only be successful if its owner company possesses some goodwill in the market.A company’s goodwill depends upon factors like its past performance, integrity, objectivity and ethical values. These factors are mostly regulated by frameworks which possess legitimate power and it becomes a responsibility of a company to respond to the requirements of such frameworks. If a company succeeds in complying with the standards and other regulations, its goodwill becomes stable. Once a company’s goodwill is est ablished, it keeps growing with the passage of time. A quite familiar example might be of a very successful brand, Coca Cola.This brand has been around since 1944 and it’s getting more and more successful by the minute. There have been slight variations in its value, but such variations did not hamper its growth. A brand needs to be acclimatized with the changing behavioral patterns of the market. The brand stewards are accomplished detectives, constantly searching for what works, and what works against, the cause (Lynn B. Upshaw, p. 42). One factor which may pose threat to the existence of a brand is its competitor.In case of Coca Cola, Pepsi has been its rival since inception. This scenario leads to ‘Brand War’ which should be handled sensitively while constructing long-run policies of a company. Advertisement is the most effective tool for faming or defaming a brand, this tool should be used to handle such situations. A company should adjust its marketing poli cies in a proactive way. Pro-active policies help a company prepare for any expected or unexpected attack on its brand, before it actually happens.Everyone agreed brands were a good thing, but no one thought much about measuring the value of a brand as a stand-alone asset (Hill & Lederer, p. 61). Brands should be quantified and valued on a regular basis. This assessment highlights any impairment in its value or any change in market trends. Continuous assessment of the value of a brand helps a company decide whether any modifications are needed in its marketing policies and what steps should be taken to regain the value of a brand, in case it has been impaired.Organizations need to develop internal alignment with their brand amongst internal stakeholders and resources, and build strong external alignment with external stakeholders, consumers and partners (Thomas, 2010). Managing brands has always been a challenge for a company. Either it is a newly created brand or it has been in exi stence for ages, it needs regular acclimatization based on feedback from the external as well as internal environment of a company.If a brand is evaluated on a regular basis and proactive steps are taken to save its value, there is no reason left for a brand to be obsolete. References Hill, S. and Lederer, C. (2001). The infinite asset: managing brands to build new value. First Edition. Harvard Business Press. Thomas, G. M. (2010). Managing brand performance: Aligning positioning, execution and experience. Journal of Brand Management, 17, 465-471. Accessed on August 19, 2010 from Upshaw, L. (1995). Building Brand Identity, John Wiley and Sons.

Ethical Health Care Issues Essay

According to Women’s Health Resource (2011) â€Å"breast cancer is a serious issue that will affect almost every women worldwide, either directly as someone diagnosed with cancer, or indirectly through the illness of a loved one†( Home, para. 1). In the United States breast cancer is the found in women in their early twenties and thirties. These individuals are more prone to breast cancer because she has a family history of breast cancer. In 2006, approximately 212, 920 new cases of invasive breast cancer were diagnosed in the United States (Women’s Health Resource, 2011). The case scenario below will discuss ethical and legal issues regarding a female patient with breast cancer, which refuses treatment for breast cancer. Additionally, the scenario will cover the following four ethical principles: respect for persons/autonomy, justice, beneficence, and non-maleficence that relates to the case scenario (Bishop, 2003). Case Scenario A 25-year-old female patient made an appointment with her primary care physician because she discovered a lump on her breast. She went to her appointment with her primary care physician the following day. The physician examined her breast and discovered a lump on her breast, so he made a referral for her to see an oncologist in which can diagnose her if she has breast cancer. An oncologist is a medical doctor who specializes in the diagnoses and treatment cancer (The Denise Roberts Breast Cancer Foundation, 2009). The following are the three main types of oncologist: medical oncologist, radiation oncologist, and surgical oncologist, which can practice in hospitals and research centers. The female patient can make an appointment with the oncologist in which he will inform about her condition and different types of treatments available to her in which can reduce her chance of death as well conduct a biopsy. The biopsy will determine if she has breast cancer. The ethical issues are very clear, and they are respect for autonomy and beneficence. Additionally, the legal or ethical principles involved with breast cancer are no different from any other medical  treatment/intervention. Autonomy and Informed Consent As stated by Bishop (2003), â€Å"respect for persons/autonomy is that a physician acknowledges a person’s right to make choices, to hold views, and take actions based on personal values, and beliefs† (p. 7). In order for an adult to refuse treatment, he or she must be legally and mentally capable by meeting the following criteria: 18 years or older, understands the nature of the condition, and voluntary. Additionally, parents with children under the age of 18 have the right to consent to treatment as well refusing treatment for his or her child. As recognized by Miller et al. (2000), physicians have a moral and legal obligation to comply with a patient’s voluntary, informed refusal of life sustaining treatment, regardless of a physician judgment concerning the medical or moral appropriateness of this. In the case of the 25-year-old female patient with breast cancer she rejected medical treatment and was informed by the oncologist about the terminal illness. Death is seen as failure, rather than an important part of life (Smith, 2000). A conflict can arise with the patient because of the decision she made about not receiving care, which can likely end her life. The oncologist is obligated to inform or educate the patient about breast cancer, benefits of treatments, and risks involved with no treatment. The following are treatment options for cancer patients: lumpectomy, mastectomy, chemotherapy, radiation therapy, and surgical reconstruction (Women’s Health Resource, 2011). Although a physician can suggest benefits of any type of treatment the patient has the freedom to choose if he or she wants the treatment as well as ensuring the patient understand his or her own condition. When a patient refuses treatment for breast cancer or any medical condition, the issue of autonomy becomes difficult because of the serious health consequences. The health care professional will offer the patient different options for treatment when this occurs. As stated before the physician should consult with the patient about his or her decision because nurses have ethics and codes of conduct in which he or she must follow. Nurses must care for patients while taking care of him or her as  well as respecting and supporting the patient rights to decline treatment at anytime (Stringer, 2009). Medical professionals should respect the autonomy of patient decisions because it is a critical in the health care industry. Beneficence Rosenthal (2006), the principle of beneficence means that the health care provider must promote the well-being of patients and avoid harm them. Once a patient refuses treatment the health care professional must communicate the harm associated with no treatment for his or her condition. This can play a major role in how beneficence and maleficence is judged. When a patient has breast cancer and refuses treatment there is not another alternative option for the patient. During this principle the health care professional should ensure that he or she is maximizing possible benefits for the patients and minimizing harm when dealing with treatments. The health care professional can suggest certain treatments but the patient does not have to receive any care for his or her condition. When this occurs the physician will focus on different conflict resolutions for the care as well as services. A health care professional job is to offer quality of care to the patient in which he or she will ben efit from the medical treatment. During this principle, the health care professional will act with compassion when informing the patient about the potential benefits and risks for any medical condition. A patient is reliant upon the health care professional for someone who is caring and willing to share in the responsibility as well as treating him or her with dignity and respect. The 25-year-old female does not want treatment in which makes it hard for the oncologist to provide quality of care during the consultation and care. Non-maleficence Rosenthal (2006), during this principle, the health care provider ought to strive not to inflict harm to a patient, a requirement also seen as a duty not to refrain from aiding a patient. In addition, this principle will coincide with beneficence because it is reducing the harm to any patient  although a patient refuses care/treatment. The health care professional is obligated to help the patients to the best of his or her ability by providing benefits, protecting the patient’s interest, and promoting welfare. Additionally, how, and what the health care professional does for a patient should have greater chance of benefiting the patient than harming the patient. This is done by risk benefit analyses, where the health care professional can conduct research on the condition and different medications. The health care professional should explain any side effects for treatments as well as medications that the patient will become knowledgeable about options for his or her conditio n. Justice The principle of justice means to treat others equitably, distribute benefits/burdens fairly (Bishop, 2003). In addition, it is very important for the health care professional to keep a patient informed about treatments and he or she should not provide misinformation to the patient. A major issue with this principle is economic barriers can interfere with a patient when trying to receive treatment and medication. The health care organization is required to provide services/care to a patient regardless of health care coverage, especially the uninsured In addition, the department should that all patients are treated equally regardless of age, race, and ethnicity. Additionally, this principle will focus on justice, which will provide care/treatment regardless of the patient demographics or ethical issues he or she encounters with the health care professional. During this principle, the patient is treated with dignity and respect even though he or she refused care/treatment for any medic al condition. Conclusion Refusal of care is one of the most common ethical dilemmas in the health care industry, which is often difficult to resolve when his or her well-being is threaten. The health care professional must determine, which aspects of autonomy, beneficence, justice, and non-maleficence a patient want before providing care. Administrators within a medical facility must  examine the following underlying issues: competence of a patient, the distinction between apparent, and real refusal of care (Michels, 1981). A physician has the legal duty to provide and ensure the patient with sufficient information about treatment and care when he or she is at the facility. Additionally, an ethical dilemma will exist because of a patient’s right will conflict with a physician obligation of providing quality of care to an individual. This was the case with the 25-year-old female with breast cancer. References Bishop, L. (2003). Ethics Background. Kennedy Institute of Ethics. Retrieved on June 8, 2011 from: http://www.nwabr.org/education/pdfs/PRIMER/Background.pdf Michels, R. (1981). The Right to Refuse Treatment: Ethical Issues. American Psychiatric Association, 32(1), 251-255. Miller, F., Fins, J., & Snyder, L. (2000). Assisted suicide compared with refusal of treatment: a valid distinction?.Annals of Internal Medicine, 132(6), 470-475. Rosenthal, S. M. (2006). Patient Misconceptions and Ethical Challenges in Radioactive Iodine Scanning and Therapy. Journal if Nuclear Medicine Technology, 34( 3), 143-150. Smith, R. (2000). A good death: an important aim for health services and for us all. . British Medical Journal, 320(7228), 129-130. Stringer, S. (2009). Ethical issues involved in patient refusal of life-saving treatment. Cancer Nursing Practice, 8(3), 30-33. The Denise Roberts Breast Cancer Foundation . (2009). What is an Oncologist? Retrieved June 17, 2011 from http://www.tdrbcf.org/oncologist/index.html Women’s Health Resource. (2011). Breast Cancer. Retrieved on June 17, 2011 from http://www.wdxcyber.com/breast_home.html